We don't make ads.We make headlines.

Building newsworthy cannabis brands that lead the pack since 2014.

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DOMINATING THE INDUSTRY

Cannabrand is the world's first full-service marketing agency dedicated to the cannabis space. We partner with companies who share our vision of destigmatizing cannabis and breaking ground in this dynamic industry. Cannnbrand is also a consultancy which offers support in Operations, Supply Chain Management, and Investor Relations. Our team is comprised of professionals from traditional industries and the cannabis space therefore having an agile approach to projects.

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CORE CAPABILITIES

MARKETING
Branding + Design

A brand is more than a logo. It’s the gut feeling that a customer gets when they visit your website or interact with your company. We build brands that connect with their audience on an emotional level and drive purchasing decisions, and it all begins with our Discovery Workshop. Final deliverables may include a Brand Identity, Website, Marketing Materials, and Packaging Design.

Public Relations

If it’s not going to make headlines, it probably isn’t worth it. Every aspect of our marketing mix directly aligns with our public relations strategy. We are expert storytellers and understand how to position your brand to align with the news cycle and to lead public opinion.

Digital Marketing

Digital, or die. Everything we execute lives online, whether it’s an ad campaign promoted on Instagram, a newsletter blast, or just the day to day management of your social media channels. We understand that at the end of the day only brands with a strong web presence survive.

Technology and Analytics

Better bet on tech. We build dynamic and engaging websites and mobile applications with an emphasis on user-experience and online visibility. When it comes to measuring the success of our campaigns and their impact on driving website traffic, we track every impression and deliver comprehensive analytics reports.

Consulting
Operational Controls

At Cannabrand, we like to make sure you are profitable at every stage of the production process. We focus on process re-engineering— that is, streamlining a business' supply-side activities to maximize customer value and gain competitive advantage in an increasingly competitive marketplace. Cannabrand’s operations experts will help streamline and structure production, product development, and information systems needed to decrease costs, increase efficiency, and increase the velocity of money flowing through the company. By managing the overall supply chain, we help our partners to increase and maintain a competitive advantage.

Go-To-Market Product Strategy

We design, develop and execute go-to-market strategies for success using three key disciplines: 1) define your geographical targets; 2) identify your distribution channels; and 3) align your brand messaging with the marketing channels we know are most successful for your product.

Investor Relations

When seeking funding, it’s critical to find an investor that shares your vision and adds more than just financial value. We work with a large repertoire of private and institutional VCs for all of your financing needs. It’s our goal to get you in front of the right investors, while simultaneously making your brand and business a desirable one to work with.

Startup and Expansion Services

In order to raise capital for your company, not only do you need to have a solid business plan, but it’s critical to be marketable from the start. Cannabrand can help position your brand in the market to have a clear competitive advantage, while marketing effectively to investors by providing:
-Business Plans and Proformas
-Executive Summaries
-Investor Pitch Decks
-In-depth Valuation Modeling

Our Process

  1. DISCOVERY

    In this phase we sit down with key company stakeholders to dissect the brand, the company’s collective vision, and who we’re marketing to.

  2. STRATEGY

    Due to the ever changing regulatory landscape and the fierce competition of the cannabis market, having an agile approach is key. During this phase we develop a flexible roadmap of our execution strategy.

  3. EXECUTION

    Successful brands cut through the noise of a cluttered market and stay top of mind in their category. We tailor a mix of Public Relations, Social Media and Content Creation to push your brand front and center, and to keep it there.

BRANDS BUILT
157
PR IMPRESSIONS
5.23 Billion +
STATES + COUNTRIES SERVICED
29
29

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