Our team at Cannabrand has an ongoing commitment to make the most of what is possible for cannabis brands in the digital space. One undeniable marketing tool that can propel companies forward are digital ads. Especially relevant, it is an effective tool for marketing cannabis brands and products online, both regionally and nationally. As a result, our digital marketing packages are becoming incredibly popular. When it comes to real-time ROI in moving the needle, there is nothing more effective. Our team can’t wait to show you these offerings.
East and West Progress
There is no doubt cannabis industry has already made significant strides in 2018. Since the year started, California went recreational. Vermont wrote recreational use into law and Virginia approved medical marijuana. Consequently, all this good news translates to a lot more competition for cannabis brands.
Therefore, emerging cannabis brands need strong go-to-market strategies to gain market share. Established companies will need to up their game to retain market share. As cannabis moves into the mainstream, it becomes essential for cannabis entrepreneurs and marketing professionals to use marketing best practices. Those who will be able to get and stay ahead of the curve will seek a thoughtful and consistent approach. One of these avenues is digital advertising.
Since we’ve been a cannabis marketing pioneer and industry leader, we know the power of branding, visibility, and engagement. Therefore we engage in all aspects of digital, social and traditional marketing on behalf of our partners. Most of all our team delivers professional creative output that leverages technological innovation.
Yet there is still no doubt cannabis companies have to work around restrictions. It seems like there is often unfair treatment by social media platforms that lead to shut-downs or shadow banning. Fortunately, our team at Cannabrand is adept at working with and around these rules. We position the nature of the business, the keywords, and images and ad copy to get through common barriers.
Digital Marketing Magic
You might have noticed when you use the internet you are on the receiving end of these digital marketing tactics. These types of digital ads are highly targeted. It is based on the abundance of available online data about potential customers. It uses information about the websites you’ve visited, the products you’ve browsed, what you’ve bought, and where you live. On certain platforms, it can even target based on age, level of education, income, and interests.
Cannabrand Now Offers Digital Advertising Packages
You can take advantage of several available options when it comes to digitally marketing your products and services. These advertising choices can be activated individually or used in tandem. These include Google Adwords and Yahoo/Bing advertising in the form of text or image ads. The ads are then triggered by search keywords or affinity. They are regionally targeted or deployed specifically to those who have visited a website. There are also stealth ways to engage with customers who are visiting your competitor online and at their retail locations.
Also, digital advertising services work well on social media channels. Cannabis brands are aware there are limitations. With our tactical approach and years of experience, we get results. Our long-time certified experts provide dedicated focused attention to these campaigns. Therefore, we are able to make digital ads possible for cannabis companies.
Tie-In With Other Marketing
Digital ads can tie-in with other marketing activities. Some of our services that pair well with these digital advertising packages include:
- – brand design
- – social media management
- – public relations
- – content marketing: blogs, white papers, and webinars
- – marketing funnels
- – contact management
- – newsletter communications
- – marketing automation
- – partnership promotions
- – product launches
Of note, some research shows that re-targeting can improve click-through rates as much as 400%. Since targeted individuals are likely customers making response rates generally high for these services. We see enormous possibilities for our partners with digital ads. Yet, all this takes time, effort and expertise, which we can provide. In conclusion, if you want digital dominance, then digital advertising may be the right choice for you.
Contact us to get started today!