Rebranding // Advertising // Promotions
Cannabrand created a new brand identity for Colorado-based dispensary chain Mindful, formerly known as Gaia, and helped to position it for the recreational market. CB recreated all marketing materials, designed uniforms, re-designed the storefront and signage, and led the brand launch through a creative advertising campaign and digital marketing strategy.
Social Media // Digital Marketing
This is a case that exemplifies Cannabrand’s ability to target specific demographics using social media. This was a target that required both media savvy and a compassionate,
personal connection with medical consumers. To increase brand awareness for a dot com which targeted a demographic over the age of 50, we had to be extremely precise in our message and social media strategy.
Advertising // Marketing
Upon being approached by local ABC affiliate advertising sales representatives, Cannabrand teamed up with Neos, a client devoted to producing refined cannabis-infused vaporization pens, to create and produce the nation’s first cannabis product television commercial. Set to air prior to Jimmy Kimmel Live on the evening of July 21, the 15-second spot adhered to the limited cannabis advertising laws currently being implemented in Colorado, while also focusing on the lifestyle and experience behind the brand rather than cannabis and the associated ‘high.’