Cannabis for every state
of mind. Launching Caliva, now the #1 dispensary in
the nation.
Brand Strategy, Voice & Tone,
Brand Identity, Store Front and Interior
Design, Experience Development
In order to exhibit Caliva’s mission to build a brand on intention, transparency, and positive energy, we took a deeper look into the passion that lies behind their natural, more sustainable wellness options.
Once gaining further and more in depth
insight to the purpose, we developed an
extraordinary definition for the word Caliva.
The bigger idea behind the word blossomed
into an identifiable, unique brand identity.
By expanding on Caliva’s deeper purpose
we were able to establish a beautiful environment
and welcoming atmosphere. Our direction and
strategy for the interior design tells the story
while also providing an exceptionally
elevated experience.