When will cannabis be federally legal?
The federal government has not legalized the use of cannabis, but to-date 37 U.S. states, the District of Columbia, Guam, Puerto Rico and the U.S. Virgin Islands regulate cannabis for medical use by qualified individuals.. Legislation is currently being proposed that would decriminalize cannabis on the federal level, which would create a large market for the product. […]
The 5 Newest & Most Innovative Consumption Products
As cannabis becomes more mainstream and the market grows, people are looking for new and innovative products in every corner of the industry. Luckily for you, we have our choice of the five best newest, and most innovative consumption products for cannabis, of 2021 so far. Beverage Enhancement Everyone loves water, but maybe not the […]
What are Delta-8 & Delta-9? Where are they legal?
THC is just THC; or is it? Recently, a new form of tetrahydrocannabinol (THC, the active psychoactive ingredient in cannabis) has begun to make major moves in the cannabis market. That new form of THC is called Delta-8. You may have heard of it before but what is it? To answer that question, […]
Why the GOP is trying to Prevent Federal Cannabis Legalization
Why the GOP is trying to Prevent Federal Cannabis Legalization Recent polling by the Pew Research Center concludes that 67% of Americans support cannabis legalization. That is over two-thirds of the general public in favor of doing so. However, with so much support why hasn’t federal legalization taken place? According […]
The Intersection of Cannabis Legalization and the Fight for LGBTQ+ Rights
The Inextricable Connection Between Cannabis Legalization and LGBTQ+ Rights (Contribution by Shae LaPlace) The fight for social justice throughout our history has often created inextricable connections between many groups of people, and many different social issues. The fight for cannabis legalization and for LGBTQ+ rights is no different. In fact, without the […]
Texas Explores the Medicinal Power of Psychedelics
Texas State Senate Explores the Medicinal Power of Psychedelics In an exciting turn of events the state of Texas is taking strides to research the medicinal power of psychedelics. The state’s senate voted last week that it would study the effectiveness of psychedelics for the treatment of PTSD. How and Where Texas Psychedelic Research Will […]
TikTok, ClubHouse and the New Social Media for Cannabis Companies
TikTok and ClubHouse are THE NEW Social Media Cannabis Companies Should Be Using them and Here’s Why and How! 2020 was one hell of a year, but that didn’t stop social media from growing! In 2020 Tiktok and Clubhouse were fairly new platforms that saw serious growth. Though extremely different, both apps offer […]
How and Where to Celebrate 420 in 2021
Every year when 420 rolls around there’s always tons of hype and all sorts for different events to part-take in. With the unpredictable year that we’ve all had, everyone’s more ready to celebrate than ever. Despite many events being cancelled or reimagined due to the pandemic, there are still many amazing events to choose from. […]
Mastering Instagram’s Algorithm in 2021
Mastering Instagram’s Algorithm in 2021 How to Out-Smart the Bots Instagram’s algorithm was designed for the users; showing a personalized feed to each user based on a variety of factors. These key factors determine whether or not your business feed post will be shown on their feed. Visibility comprises 6 key factors; interest, timeliness, relationship, […]
2020 Cannabis Marketing Takeaways
2020 has been a mess… But we’ve learned many things. The pandemic has required marketers to rethink how their companies go to market and engage with customers. Those marketers who can leverage digital, social and trusted relationships should be well-positioned to navigate ongoing disruptions. However, marketers across all industries should move beyond crisis management to […]
An Introduction to Psychedelics in Marketing
In the midst of a global mental health crisis, hundreds of billions in funds are going into addiction therapy. The time is ripe for alternative forms of treatment. Psychedelics could be the answer to treating most patients. But they’re nothing new. Psychedelics are entheogens that are either naturally derived from plants (psilocybin, ayahuasca and ibogaine) […]
14 Capabilities to Differentiate your Cannabis Brand with Cannabrand
Differentiating your product from your competitors is a key in your brand’s success.The cannabis industry has been deemed essential and now more than ever it is time to start positioning your brand. Cannabrand, a full-service marketing agency dedicated to the cannabis space is here to help your brand reach its fullest potential. Our process begins […]
ADWEEK: Cannabis Marketing Will Grow by Continuously Educating Consumers
We can thank the Reefer Madness era for stigmatizing the cannabis plant. This powerful bit of propaganda paired with the efforts of big players in cotton, tobacco and pharmaceuticals aimed to keep cannabis from thriving and becoming a competitive force. But the film was also made during a time when the known applications for cannabis […]
A Look Into the Evolution of Language in Cannabis Marketing with Olivia Mannix
Today’s cannabis brands are captivating consumers through nuanced language, dropping stoner slang in favor of a more refined and technical vocabulary. As more of the world moves to legalize cannabis and the stigma surrounding its use fades, brands are tailoring their language to better suit the modern cannabis consumer. While generational cannabis slang […]
ADWEEK: Marketing Cannabis Within the Confines of ‘Recreational’ and ‘Medical’ By: Olivia Mannix
It’s an exciting time for cannabis. The momentum around legalization is showing no signs of slowing, with 33 states having already legalized cannabis in some form, 10 of which have legalized both medical and recreational use. New businesses are popping up everyday to cater to the millions of people who are being exposed to legal […]
The Power of Cannabis Influencers by Olivia Mannix
Opinion: The Secret to Marketing Marijuana Lies With Cannabis Influencers They’re able to sidestep social media limitations enforced on ‘cannapreneurs’ by Olivia Mannix It’s official, America’s fastest growing industry is cannabis. While opportunity seems plentiful for the marketing firms embracing this new business, they face a number of challenging not seen in more traditional industries. […]
The Green Industry Affair – July 24
Cannabrand is proud to present BoomBox at The Green Industry Affair on July 24th. This event will take place at the Cervantes Masterpiece Ballroom in Denver, CO. We’re excited to bring together the outdoors and cannabis to celebrate the great state of Colorado. You can expect great music, good people, be secure in the knowledge you are making a contribution to an […]
The Importance of Cannabis Business Valuations in Today’s Market
The cannabis industry is unique in that it represents an entire marketplace and business culture comprised of startup companies. With this notion in mind, many cannabis companies have developed business plans focused on “making it today.” As such, they don’t give much consideration to cannabis business valuations. Who can blame them? Most business owners are […]
YouTube Cannabis Marketing Purge: What’s the Deal?
In recent months, YouTube has been regularly shutting down cannabis-focused channels. The cannabis industry has come to refer to this sudden act as the “YouTube cannabis marketing purge.” Marketing is a tricky vocation. Several elements must be united in the creation of a successful campaign and subsequent brand. For example, those working in marketing understand […]
NCIA Board Elections: Vote Cannabrand CEO Olivia Mannix
This is a friendly reminder to all of our friends and industry colleagues to cast your vote in the National Cannabis Industry Association (NCIA) Board Elections. Our CEO, Olivia Mannix, is proud to be running for NCIA’s Board of Directors. We invite your vote. It’s a competitive seat and every vote counts. Not to mention, you can have full confidence Olivia will be a fresh, […]
Are Digital Ads Right for You?
Our team at Cannabrand has an ongoing commitment to make the most of what is possible for cannabis brands in the digital space. One undeniable marketing tool that can propel companies forward are digital ads. Especially relevant, it is an effective tool for marketing cannabis brands and products online, both regionally and nationally. As a […]
Joe Hodas, Former CMO of Dixie Brands, Joins Cannabrand as Strategic Advisor
Joe Hodas, Former CMO of Dixie Brands, Joins Cannabrand as Strategic Advisor Top Cannabis Marketer Helps Prepare Leading Cannabis Branding and Marketing Agency for Growth Olivia Mannix, founder and CEO of Cannabrand, the World’s First Cannabis Marketing Agency announced today that they have brought on Joe Hodas, former CMO of Dixie Brands, one of […]
Cannabrand and NCIA: A Shared Commitment to Education, Advocacy and Community
It’s an honor to be nominated for the National Cannabis Industry Association (NCIA) Awards. NCIA members can elect to vote for us in Cannabis Innovation and Industry Excellence. We’d like to start by congratulating our fellow nominees. All told, this distinction is only bestowed upon 32 companies across all 7 categories. For an industry that had […]
What to do in Denver for 420
420 is, of course, a huge deal in Denver, one of the only cities in the United States where recreational cannabis can be celebrated legally. Whether you want to do the traditional stoner thing and go to an outdoor show or park rally, or keep it more low-key by grabbing some ganja and going to […]
How Cannabis Brands Should React to Sean Spicer’s Comments
Everyone is getting worked up about some recent comments from Sean Spicer hinting that the federal government may step in and interfere with states that have legal cannabis. The gut reaction for many cannabis businesses and professionals may be to freak out and start running for the hills and gutting their businesses. This isn’t the […]
7 Canna-lebrities Who Are MMJ Patients
1. Melissa Etheridge After being diagnosed with breast cancer in 2004, Melissa Etheridge started using marijuana during chemo. Due to gastrointestinal effects from her cancer, she still continues to medicate using marijuana to help relieve the pain. 2. Oliver Stone Oliver Stone, director of films such as Wall Street and Any Given Sunday uses […]
9 Father’s Day Gifts Cannabis Dads Will Love
Have a dad that loves his sticky green? Then we’ve got a few gift ideas that’ll make him light up brighter than your dab torch. 1—For Discerning Dad—Original Kavatza Roll Pouch $57 Smooth, brown leather with a curved wooden rolling tray, roomy pockets and a snap closure. 2—For Dads Who Grow—Closet Grow $1,499 […]
5 Ways the New Instagram Feed Will Change Brand Marketing
The Instagraming world woke up this Monday morning to a lot of semi-obnoxious posts asking their followers to “turn on notifications” so that their images would still show up in your feed. They also claimed that there would be a brand new Instagram feed coming first thing on Tuesday morning. First, ignore those posts, according […]
10 Throwback Marijuana Moments From 80s and 90s Sitcoms
Need a little comic relief? Then enter our throwback machine and check out these hysterical clips from marijuana-themed sitcoms of the 80s and early 90s. Back then, pot and the American public were not the best of friends—according to Gallup, between 1980 and 1997 only about 25 percent of Americans favored legalization (compared to 58 […]
Who Said What?! The Presidential Cannabis Debate
The 2016 presidential race could be the most consequential election to date for the cannabis industry. From candidates (finally) calling for an end to the war on drugs to those who think the federal government should shut down states’ legal medical and recreational industries, here’s a list of each candidate’s position on the national cannabis […]