UNDOO needed a new look. A look that expressed the feeling of a refreshing reset that can rescue you from your highness woes. By exploring the experience of the product we were able to find a clear and fun direction for the brand.
Our top priority was creating a recognizable
and unique logo icon. One that clearly tells the
story of the product while also creating a clean,
fresh, and enjoyable identity and experience.
The importance of color was also a major
pillar in UNDOO’s brand identity and voice.
We took a closer look at the psychology
behind the colors with the intention that
each color’s purpose can shine through and
provide a more meaningful connection with