Brand Identity


Caliva is a cannabis dispensary located in San Jose, California, which was recently named “The Best Marijuana Shop in America” by Business Insider.  This client needed a brand name and identity to launch their storefront in June 2016. We conducted a Brand Discovery with key stakeholders with the objective of choosing a unique name that would embody the California lifestyle. We chose to create our own word, Caliva, with the tagline: Coastal Grown Cannabis.


We designed a handwritten typeface that reflects the breezy, beachy vibe of the brand. At first glance one would not guess that the brand is a cannabis dispensary; even the store is designed to look like a high-end surf shop. And that’s exactly what we were going for. The definition we created for Caliva is displayed on the store’s feature wall: